A wood manufacturer decided to convert a section of their factory into a showroom in order to display their custom-made kitchens and imported furniture. The design solution incorporates three functioning zones: a) Display area, b) Sales and Customer meeting area, c) Administrative offices. Industrial elements such as the concrete floor, metal beams and concrete blocks are deliberately exposed and treated with paint or clear varnish. Indoor plants and natural daylight help create a comfortable environment for staff and customers. A custom-made wall mural of a forest was added in the offices to reference the natural source of wood. The project also included a new brand identity and advertisement campaign.